Chris Morton is a marcom/technical editor, author, proofreader, layout artist, and publisher who has been engaged in the general B2B/B2C, IT, infosec, and medical device realms for over 25 years.
Known for raising the bar, I'd like to help turn your lead into gold. My editing promotes readability and retention in all forms of business communications while abating mediocrity.
Being a 5th-generation Scripps family member to publish in the US (for 145 years), ink runs in my blood. Knowing how to present it in a compelling way to promote your goods and services is intrinsic—whether it's on paper or on the web.
With more than 25 years' personal experience serving companies ranging from Hewlett-Packard and Microsoft to Medrobotics and MedQIA, I’ve dealt with requirements and issues enterprises like yours face every day. This equates to my likely having a unique perspective regarding your communications goals.
►► Another perspective regarding your work yields better results. ◄◄
An editor doesn't need to be an expert in your subject matter. I excel at evaluating your content through the eyes of your clients, prospects, other targeted readers—and even your executives. This can be tremendously helpful in helping you get your messaging across in a succinct manner.
I can also help you save face—such as the author who wrote "...alley their fears" when they meant "allay." No spell checker would have flagged that. Or how about the booth designer who had my client providing "quantitive image analysis?" Thankfully I had the opportunity to catch that error before an observant expo attendee pointed it out to them.
Inherently my service includes an on-the-fly gap analysis. I consider what's missing that could make your story more compelling or help its logic progression. And as an additional value-add proposition, often I'm able to suggest process improvements that may result in cost reductions or workflow efficiency gains.
Retaining reader interest gets increasingly difficult as attention spans continue to decline (that of a goldfish in 2015 – Time, 5/14/15). That's why I strive to help you make.
Here are some of the hats I wear as I help boost your B2B/B2C messaging across many disciplines:
✓ substantive editor
✓ copyeditor|copy editor
✓ content creator
✓ technical writer
✓ user experience
✓ graphic artist
Drawing equally from the analytical and creative portions of my brain, I've long had a foot in both the technical and marketing worlds. I'm adept at wordsmithing corpo-jargon and technobabble into language everyone can quickly parse.
While editing their work, I also enjoy coaching your aspiring writers regarding simple ways they might improve their craft (yes, writing is a craft).
I assist executives, project managers, product marketing managers, engineers, and subject matter experts in meeting tight deadlines.
And it's always a tight deadline, right?
For you and your organization I’m able to create, edit, lay out, and/or proofread all types of:
✓ documents and reports
✓ operation manuals,
user manuals, and IFUs
✓ case studies, ebooks,
and white papers
✓ CxO letters and articles
✓ book manuscripts
✓ PowerPoint slides
✓ marketing collateral
✓ web content
✓ video and call scripts
✓ award-winning layouts
✓ voiceover work
Targeted readership ranges from physicians to engineers, CTOs to CIOs, developers to operators, and end users across many B2B/B2C realms.
I strive to be a good steward of the English language while keeping an eye on changing trends. My style follows that of William Zinsser and the inimitable Sgt. Joe Friday—coupled with a bit of advertising legend David Ogilvy as appropriate.
And I'm a fan of linguist Steven Pinker—The Sense of Style author—who debunked many "rules" Miss Thistlebottom taught us in grade school (like starting a sentence with "And"). He cites the "curse of knowledge" as to why smart people write poorly.
In effect I become a trusted extension of your staff—without your organization dealing with another employee compensation package. That's but one reason why marketing author and infosec VP Tim Matthews chose me from over 65 EFA candidates in 2014 to assist Incapsula's (Imperva's) content creation team.