Independent Business Communications


▪ CopyWriter ▪ Copy EdItOr ▪ Content creator
▪ technical writer/editor ▪ GHOSTWRITer
▪ proofreader ▪ Graphic LAYOUT ARTIST

Known for raising the bar, I'd like to help you turn your lead into gold.

Being a 5th-generation Scripps family member to publish in the US, ink runs in my blood.  Knowing how to present it in a compelling way is intrinsic—whether on paper or in the cloud.

With more than 25 years' experience serving companies such as Hewlett-Packard and Microsoft to Medrobotics and MedQIA, I’ve dealt with requirements and issues enterprises like yours face every day. This equates to my likely having a unique perspective regarding your communications goals.

More importantly, I excel at anticipating the needs of your clients, prospects, and other readers by assessing your draft content through their eyes. As you may appreciate, retaining their interest gets increasingly difficult as attention spans continue to decline (now that of a goldfish – Time, 5/14/15).

As a value-add proposition, I'm often able to suggest process improvements that may result in cost reductions or gains in workflow efficiency.

“I’ve been working with Chris for the past two years and have been nothing but impressed. His attention to detail is only surpassed by his consideration for his clients, even when asked to do the impossible.”

– Jim Fitzgerald
Marketing Communications Manager,
Philips Healthcare, Philips Lifeline

My B2B/B2C Services

Here are some of the hats I wear as I help boost your B2B/B2C messaging across many disciplines:

    substantive editor
    copy editor
    content creator
    technical writer
    user experience
          (UX) advocate
    graphic artist

Drawing equally from the analytical and creative portions of my brain, I've long had a foot in both the technical and marketing worlds. I'm adept at wordsmithing corpo-jargon and technobabble into language everyone can quickly parse.

While editing their work, I also enjoy coaching aspiring writers regarding simple ways they might improve their craft (yes, writing is a craft).

Chris's Story >>

Why Work With an Experienced Pro

I assist executives, project managers, product marketing managers, engineers, and subject matter experts in meeting tight deadlines.

And it's always a tight deadline, right?

For you and your organization I’m able to create, edit, lay out, and/or proofread all types of:

    documents and reports
    operation manuals,
          user manuals, and IFUs
    case studies, ebooks,
          and white papers
    CxO letters and articles
    book manuscripts
    PowerPoint slides
    marketing collateral
    web content
    video and call scripts
    award-winning layouts
    voiceover work

Targeted readership ranges from physicians to engineers, CTOs to CIOs, developers to operators, and end users across many B2B/B2C realms.

Take Their Word For It »

My Approach to Your Content

I strive to be a good steward of the English language while keeping an eye on changing trends. My style follows that of William Zinsser and the inimitable Sgt. Joe Friday—coupled with a bit of "Mad Man" David Ogilvy as appropriate.

And I'm a fan of linguist Steven Pinker—The Sense of Style author—who debunked many "rules" Miss Thistlebottom taught us in grade school (like starting a sentence with "And"). He cites the "curse of knowledge" as to why smart people write poorly.

In effect I become a trusted extension of your staff—without your organization dealing with another employee compensation package. That's but one reason why marketing author and infosec VP Tim Matthews chose me from over 65 EFA candidates in 2014 to assist Imperva's content creation team.


MS Word and InDesign Mastery

Superior Applied Skill Set

Beyond providing outstanding writing, editing, and proofreading services, I've successfully wrangled many a Word, InDesign, and other software issue.  To paraphrase the revered William Zinsser in his best-selling On Writing Well: "When I solve a business communications or niggling software problem it’s like a surgeon removing his 500th appendix—I’ve been there before." Meanwhile others readily seek my advice regarding similar issues they encounter.

“Chris has superb substantive editing skills and a top-notch work ethic. With minimal instruction, he has a thorough grasp of assignments and delivers on time without prompting.”

– Aggie lotz, vice president,
the chemquest group
Medical Device Quick Start Guide

Consummate Professionalism

"Chris makes a quick study of any new technology, ramps up, then takes the ball and runs."

– Sy Kaufax, Solutions Engineer, Binary Office

© 2018 Isn't That Write